Nintendo is not planning a second Switch 2 price increase. President Shuntaro Furukawa said the company is “not considering additional changes” to the console’s price, Reuters reported after Nintendo’s first-half results on November 5, as quoted by The Verge. He also said Nintendo can still get enough memory chips, the shortage that has pushed console prices up across the industry.
The Switch 2 already costs $499.99 in the US, $50 more than at launch, after a rise that took effect on September 1. Here is what Furukawa said, what Nintendo’s own figures show, and what it means if you are still waiting to buy one.
The Switch 2 costs $499.99 in the US since September 1, up from $449.99 at launch. Image: Nintendo
Table of Contents
What Furukawa said about Switch 2 prices and memory
Two remarks matter, both reported by Reuters and quoted by The Verge:
- On price: Nintendo is “not considering additional changes” to the Switch 2’s price.
- On memory: “There has been no major change to the memory situation and Nintendo is in a position to secure sufficient quantities.”
Eurogamer and Nintendo Life reported the same comments from the same Reuters report. Nintendo’s written results materials don’t mention console prices at all, so for now these spoken remarks are all there is. “Not considering” describes current plans. It is not a price guarantee.
Switch 2 price increase: what changed and when
Nintendo announced the rise in a May 8 news release, citing “changes in market conditions” and the “global business outlook.” It added that the impact of those changes “is expected to extend over the medium to long term.” Japan went first, on May 25. The US, Canada and Europe followed on September 1.
| Region | Old price | New price | Effective |
|---|---|---|---|
| US | $449.99 | $499.99 | September 1, 2026 |
| Canada | CA$629.99 | CA$679.99 | September 1, 2026 |
| Europe (My Nintendo Store) | €469.99 | €499.99 | September 1, 2026 |
| Japan (Japanese-language system) | ¥49,980 | ¥59,980 | May 25, 2026 |
US and Canadian prices are before tax, and European prices include tax. Nintendo said other regions would follow through its local subsidiaries. The same release raised prices for Switch 1 models in Japan (the Switch Lite went from ¥21,978 to ¥29,980) and for Nintendo Switch Online in Japan from July 1. Nintendo’s US store still lists the console at $499.99 and in stock.
Why memory is the number to watch
Nintendo’s results slides show the cost pressure is already in its plan. The full-year forecast includes “approximately 100.0 billion yen” of extra costs “due to rising component prices, particularly for memory, and tariff measures.” That forecast is unchanged from May. So is the target of 16.5 million Switch 2 consoles this fiscal year, down 16.9% on last year’s 19.86 million.
The balance sheet in the earnings release also shows Nintendo holding far more stock. Inventories rose from 539.8 billion yen on March 31 to 814.6 billion yen on September 30. Nintendo says the increase in inventories was one of the main reasons its total assets grew, though it doesn’t break down what the stock is.
Nintendo's full-year forecast already counts about 100 billion yen of extra costs from memory and tariffs. Image: Nintendo
Cartridges are a separate pressure point. Macronix, a longtime maker of the ROM chips used in Switch game cards, announced on its latest earnings call that it is leaving the ROM business, Eurogamer reported. Eurogamer noted that Nintendo also uses another supplier and hasn’t commented on the news.
What it means if you want a Switch 2
One $50 rise is modest next to Nintendo’s rivals. The Verge notes that Microsoft has raised the Xbox Series S from $299 to $499 over several rounds and that the PS5 now starts at $649. Switch 2 sales have slowed, though: Nintendo shipped 6.49 million consoles from April to September, down 37.4% on a year earlier. Our Switch 2 earnings breakdown has the full figures. Holding the price helps Nintendo push for about 10 million more consoles by March.
For buyers, $499.99 is the price to plan around this holiday. Any savings are more likely to come from retailer deals and bundles than from another official change. Our Switch 2 Black Friday tracker follows those deals, and Nintendo’s own holiday push includes the Zelda 40th Anniversary Switch 2.
What’s next
Nintendo’s next results, for the October-December holiday quarter, will show whether the September price rise hurt sales and whether the memory plan held up. Until then, Furukawa’s comments are a statement of current plans, not a promise. We’ll update this story if Nintendo publishes his remarks or changes any price. For everything else happening today, follow our live gaming news page.
Sources: The Verge (quoting Reuters), Eurogamer, Nintendo Life, Nintendo news release (May 8, 2026), Nintendo six-month earnings release, Nintendo financial results explanatory material, My Nintendo Store (US), Eurogamer on Macronix.
Live: Follow today’s gaming news as it happens
Featured image: Nintendo
