If you’ve been in the casino industry for some time, you will agree that it’s become highly competitive. Statistics by Market Research Future show that it has already surpassed $309.54 billion and is on its way to reaching $511.6 billion within the next few years. Given this heightened competition, operators have been targeting other already established markets to stay ahead.
Interestingly, the video game sector is one of them. And while online casinos and video games might seem like separate worlds, the lines have started to blur in recent years. Today, online operators are going all out to attract younger, tech-savvy crowds that grew up playing console and PC games.
But how exactly are online casinos like Jackpot City SA leveling up to appeal to video gamers? Keep reading to find out how competitive elements, immersive gameplay and many other features are transforming the traditional casino model.
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Turning casinos into video game-like experiences
Many players love video games because of the sense of reward. These games provide clear, predictable achievement and reward systems, which can satisfy intrinsic human needs like the sense of accomplishment and mastery. And this is what gamification is all about – making the gameplay feel like a game and not just a series of bets.
This way, players can earn points and badges for completing tasks, just like in their favorite RPGs or battle royales. The whole idea is pegged on the psychology of how the human brain responds to rewards and progress. Surprisingly, reports show that about 70% of online casinos are already using gamification. If done correctly, this technique can actually improve loyalty, which may result in greater business performance.
Remember, standing out in the casino industry is not a walk in the park. Jackpot City SA and other operators have to work extra hard to attract and retain new players. Therefore, to overcome some of these challenges, they may want to introduce missions where players must complete specific challenges, like playing a certain number of hands. These mini-objectives keep players engaged far longer than standard betting.
Converting the experience into a community
One reason why many people love video gaming is the sense of community it offers. Interestingly, the Interactive Games & Entertainment Association recently released a report claiming that nearly half (42%) of players have made significant relationships with other players through video games. So, if you’re targeting this audience, you must adopt features that allow players to connect easily.
Thankfully, platforms like Jackpot City SA are already doing that. This is why you may have noticed chat boxes in live casino games. Here, players can talk with the dealer and each other, creating a lively atmosphere that feels more like a Twitch stream than just a static game. For players seeking more realistic experiences, this is not something to miss.
This sense of community helps keep players connected to your platform over the long term. As players share their experiences, they can develop strong emotional connections and even become brand ambassadors. As a result, you may start noticing significant organic growth since customers tend to trust word-of-mouth suggestions more than any other advertising method. The rise of casino streamers on platforms like Twitch has also enabled the casino industry to reach more video gamers.
Skill-based games and interactive mechanics
For decades, casino games were mostly about luck. You pulled a lever, crossed your fingers and hoped for a jackpot. But video gamers are used to using strategy and reflexes. So, to bridge this gap, casinos, including Jackpot City SA, are adding games where skill actually matters. By incorporating elements of strategy and skill, these games offer the feeling of control over the game outcome, which helps keep players more engaged.
A good example is crash games, where players watch a rising multiplier and must ‘cash out’ before the game crashes. Although it sounds simple, timing is everything, making crash games appealing to video gamers. Looking at the statistics, igamingbusiness.com suggests that titles like Aviator have more than 42 million monthly players, with video gamers accounting for a significant share.
Multiplayer arcade games are also changing things in the casino sector. They often combine elements of shooting, racing or puzzle-solving without a betting component. You might find games where you steer a spaceship through an obstacle course while collecting coins that convert into real prizes. Spaceman is a good example of a game that falls under this category.
Immersive graphics are also powerful
Remember, video titles like Soulsborne are already engaging because of their tight graphics. Graphics are important because they affect how players feel and how they perceive the game’s quality. This means that if you’re targeting this industry, you must provide games with well-designed graphics. Thankfully, online casinos like Jackpot City SA are doing exactly that.
Video gamers don’t just want stale interfaces and one-click slots. Your game offerings must be dynamic and immersive if you wish to appeal to them. Since the gambling industry knows this quite well, operators like Jackpot City SA have been innovating to increase their reach among the video gaming community.
They have also been taking advantage of gamification to improve player engagement. That’s why you may notice features like leaderboards and missions on several gambling platforms. To further tighten the gameplay, operators are now integrating skill-based games that give players greater control.
